"Launching in 2003, Melbourne based independent label SUDO leads the way in forward thinking, functional fashion for the next generation of fashion lovers.
The brand ethos is plain and simple, SUDO designs and develops On Trend, Fashionable and Progressive Clothing that fits children. They don't create 'Children's Clothing'.
Breaking the mold from mainstream children's fashion has gained SUDO a cult like following and is seeing the brand go from strength to strength with each new season.
Sudo is now found in all leading boutiques across Australia & New Zealand along with selected independent retailers in Japan, Singapore, Malaysia and Europe"